4 Things You Need to Know
One email a week.
A business doesn’t really thrive unless its employees do, too. Mind the needs of your people and watch your business soar.
Mission defines strategy, which defines structure. Revisit your plan frequently and make yourself accountable to a trusted colleague.
Making strategy work is harder than making strategy. Be a student of process improvement and continue to plan, act, and adapt.
Cash, the lifeblood of any business, gives you better buying power, more flexibility, a way to keep up with debt, and a way to grow.
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- February 18, 2017
Taking a Page From the Gig Economy to Ease the Recruiting ProcessCompetition for top talent just gets hotter. That’s why companies like SAP Software Solutions are shaking up their recruitment methods by borrowing tactics from the gig economy. Though online interview processes and short-term hires may not be right for every business, these more flexible, convenient, and social ways to hire are helping companies find qualified candidates faster and more efficiently than ever before. Here’s how going beyond traditional hiring practices could help your business come out on top. by Mia Mancini on Workforce
Most Reorgs Aren’t Ambitious EnoughCompany reorganizations have a terrible track record. McKinsey finds their success rate at less than 25%. Why? Because most leaders never go beyond making initial surface improvements. Rather than creating an adaptable framework that will execute their business strategy and also lend itself to refinement and change, they focus on moving people and projects around on org charts or making across-the-board cuts. Here’s how to nail your next company reorg and make sure your changes stick. by Ron Carucci on Harvard Business Review
Opportunities Enter When Marketers Open Up to CXWant to raise the bar on customer experience? Try strategies from companies like online appliance retailer Ao.com, Domino’s Pizza, and budget accommodation booking platform Hostelworld. Tactics range from retail-to-ecommerce transitions to empowering employees to resolve customer problems and hiring data scientists to interpret analytics. To stay on top of their game, these businesses also keep an eye on others’ CX success. Here’s how to mine CX for your next big marketing opportunity. by Michael Nutley and Sean Hargrave on CMO
Why this Start-up Founder Matches Contributions to Help Employees Pay Off Student LoansThe Federal Reserve Bank of New York reports that outstanding student loans in the U.S. totaled $1.28 trillion as of September 2016. That’s a five-fold increase since 2004, when the total was $0.26 trillion. With so much debt on their shoulders, how will the millennial generation — and the generations that follow — afford to buy homes, start families, or create new businesses? For Raden CEO and founder Josh Udashkin, pondering this question wasn’t enough — he decided to help his employees get out of debt. by Catherine Clifford on CNBC
- February 11, 2017
Is It Time to Kill the 40-Hour Workweek?The average American now works 47 hours a week. Every year, job stress has a hand in more than 120,000 deaths and $190 billion in healthcare costs. So companies like Amazon are experimenting with 30-hour work weeks, compressed schedules, and telecommuting, and the change is paying off. Among their fans are millennials, who (excluding salary) regard work/life balance as the most important factor in selecting an employer. Here’s how fewer work hours could yield greater success for your business. by Theresa Agovino on Society for Human Resource Management
How Strategy Is Evolving — and Staying the Same — in the Hypergrowth Digital AgeZoom, zoom! The business climate changes rapidly these days, and many small and nimble businesses are forgoing multi-year strategy horizons in favor of two-speed strategies. Larger companies tend to stay with the sturdy three-year strategy outlook. But what if you could have it both ways? Innovative strategic methodologies allow any business to pivot and adapt as changes happen. Industry insiders give their take on the state of strategy in the Digital Age. by Brian Gregg, Jon Weinberg, Jacques Pommeraud, and Dianne Esber on McKinsey’s Discussions on Digital
How is Big Data Changing Marketing?The “big data” era in business, enabled by innovations in data analysis and instant communication with customers through real-time interactions, has left copious amounts of consumer data in the hands of eager marketers. The question is, what will they do with it? Industry experts discuss the opportunities and challenges arising from data breakthroughs. by Sanjog Misra on Chicago Booth
What’s Wrong With Crowdfunding?It seemed like a good idea at the time: With the signing of the JOBS Act in 2012, small business owners rejoiced at the prospect of raising capital through the Web. But while the law has incrementally increased the amount of money going to entrepreneurs, overall its impact has fallen flat. Disclosure requirements, third-party audited financial statements, and the low rate of return for most investors are just a few of the reasons business owners are opting out. Here’s how crowdfunding’s gone wrong. by Vincent Ryan on CFO
- February 4, 2017
1) PeopleYou and your HR team may view talent with a fixed mindset — and think that talent alone, without effort, creates success. But Tom Brady didn’t get to where he is on talent alone, and the same probably goes for your employees. Think about it: You may have underdogs on your team with some natural abilities and some they can polish to a high shine through study, dedication, and practice. See how adopting a growth mindset can open out your talent development strategy. by Frank Kalman on Talent Economy
2) StrategyAnxiety about the world’s economic future has people biting their nails around the globe. The structures governing the U.S. economy have undergone significant changes in just the first two weeks of the Trump presidency. But the world of business has always been unpredictable. And now? Companies like cross-border railroads, car manufacturers, and hospitals, after nearly a decade of stability, are bobbing in a sea of uncertainty. Here’s how to find your footing in an unstable environment. by Daniel Gross on strategy+business
3) ExecutionEmail marketing has managed to shoulder traditional techniques like direct mail, trade shows, trade advertising, and cold calling practically out of the picture. By 2018, businesses will spend $6.2 billion a year on email marketing software and services, whose sales are predicted to grow at a compound annual growth rate of 20 percent over the next five years. Which means slipshod email practices won’t get you noticed anymore. These five email marketing trends should shape your efforts this year. by Geoffrey James on Inc.
4) CashWith all the rapid economic change of recent months, it seems appropriate to turn a vigilant eye toward corporate financials. First on the to-do list: Get a handle on any financial reporting, legal, and regulatory changes made over the past year. Modifications to be aware of include the FASB’s new standard in revenue, new going concern and consolidation standards, and compliance with the new PCAOB standard. Here are the financial reporting requirements to stay on top of now. by Len Combs on LinkedIn Pulse