4 Things You Need to Know
One email a week.
A business doesn’t really thrive unless its employees do, too. Mind the needs of your people and watch your business soar.
Mission defines strategy, which defines structure. Revisit your plan frequently and make yourself accountable to a trusted colleague.
Making strategy work is harder than making strategy. Be a student of process improvement and continue to plan, act, and adapt.
Cash, the lifeblood of any business, gives you better buying power, more flexibility, a way to keep up with debt, and a way to grow.
Recent Weekly Digests
What did you miss?
- October 22, 2016
1) PeopleEmployees seeming less than inspired? Fewer than one-third of U.S. workers feel engaged — that is, personally connected to their company’s mission and goals. Try applying some modern-day R&R: Remember and rejoice. First step? Everybody review the mission and remember how their work helps the business reach its goals. Then rejoice in progress toward that achievement. by Kris Duggan on Fortune Insiders
2) StrategyThe legal and political capacity to use — and shape — the rules of global commerce (a.k.a. a “nonmarket strategy”) is vital for today’s businesses. But knowing the basics isn’t enough. Executives must consider preferential trade agreements and provisions beyond those established by the World Trade Organization. We’re not gonna lie: It’s complicated. These insights will help. by Marc L. Busch on Harvard Business Review
3) ExecutionWhy: This word’s not just for four-year-olds — it’s a question to ask your customers. Get them involved. Find out the difference between what your customers want and what you think they need. Engage with consumers on social media for a stronger growth strategy, greater loyalty, and enthusiastic brand ambassadors. Don’t just self-promote — start the conversation now. by Sujan Patel on Inc.
4) CashCloud computing is shaking up more than just the software industry. It’s also disrupting the way companies account for the cost of software research and development. And that disruption will affect software accounting rules. Don’t despair — here’s what you need to know. by Tatyana Shumsky on The Wall Street Journal
- October 15, 2016
1) PeopleTo keep up with growth, Ernst and Young plans to hire more than 15,000 employees during the next fiscal year. Mixing modern and traditional recruiting tactics, the firm hopes to catch the attention of both top-notch experienced workers and new college grads. Luckily, you don’t need to go on a hiring blitz to reap the benefits of a Big Four strategy. by Jared Lindzon on Fast Company
2) StrategyLike a good parent, a strong leader would rather set a model example than court popularity. Consider the cases of these CEOs: When faced with crises at JetBlue, Tylenol, and Xerox, they took drastic action. Their gambles worked, but at the time, they had no idea what the outcome might be. Find out how these three CEOs’ unpopular decisions saved the day. by Han-Gwon Lung on Business Insider
3) ExecutionGet out there and live digital; develop new models to appeal to consumers in a digital world; interact with customers on whatever channel they use. These are just a few of the insightful gems shared at Festival of Marketing 2016 by leaders from BP, KLM, Unilever, and more. Ready to raise your digital marketing game? Grab more ideas right here. by Sean Hargrave on CMO
4) CashAccording to research by McKinsey & Company, businesses that regularly shift resources to areas that need them most create more value and deliver higher returns to shareholders. Yet one-third of companies surveyed reallocate only one percent of their capital year to year. Boost your company’s value by adopting these four principles. by Yuval Atsmon on McKinsey&Company
- October 8, 2016
1) PeopleMen and women in the workplace: They share office space, attend the same meetings, and compete for the same jobs, yet the similarities end there. Men get better access to senior leaders, more challenging assignments, and more promotions than their female counterparts. Want your company to close its gender gaps? Companies like Twitter, Procter & Gamble, and American Express show you how. by Nikki Waller on The Wall Street Journal
2) StrategyAre your consumer research tools outdated? Companies that use big data are gaining an advantage over businesses that stick with traditional tactics. Even if you’re not quite ready to invest 100% in advanced analytics, you can get better answers from strategies that mix old and new techniques. Grow your business and please your customers with these five research approaches. by Jonathan Gordon, Volker Grüntges, Vicki Smith, and Yvonne Staack on McKinsey&Company
3) ExecutionAs many as 75% of corporate innovation projects fail. Turns out coming up with ideas isn’t the problem—execution is. That’s because most innovation teams spend too much time mulling over concepts instead of taking action. Giving in to the inclination to explore, test, and experiment is just one innovation pitfall holding companies back. Unclog your innovation pipeline by adopting a “Design to Launch” approach. by Gordon Hui on Chief Executive
4) CashNew SEC rules governing money market funds take effect October 14, 2016. Foreign and domestic banks are curtailing issuance of commercial paper, opting instead to shift billions out of prime funds and into government money markets. How will this shift impact rates? Here’s the lowdown. by Richard Teitelbaum on The Wall Street Journal